Today marks the first day of the 2016 Consumer Electronic Show, nestled the bright Las Vegas lights. CES is typically a place to show off the latest and craziest gadgets of the consumer technology world – from cell phones to TVs, and plenty of vapor ware as well.
Amidst the big talk that this year will be the year of the automobile at CES, a mysterious organization has finally stepped out of the shadows. For months, we’ve only seen glimpses of Faraday Future (FF) with a couple of photos and a very non-revealing video about the mission of the company.
At the end of the first day of CES 2016, FF took the wraps off their vision for the future of automobiles as well as their first public concept, the Faraday Future FFZERO1.
At first glance, the FFZERO1 looks more LMP racer and less grocery getter, but that’s also the point. The stunning-looking concept is built upon what FF is calling Variable Platform Architecture, or VPA. Faraday’s VPA design allows for a modular build of a vehicle from battery energy storage to power plant, transmission, and cabin interior. The whole thing works very similar to Google’s Project Ara (LEFT) or even more simply like building your own desktop PC.
The idea is to allow for one platform to be able to be adjusted very easily to fit a variety of forms and functions. Faraday showed off a video hinting at simple changes in the modular architecture to go from a sedan-style vehicle to an SUV. Even the FFZERO1, which looks like a race car, was built on the VPA design and would look very similar in chassis and power plant to any of the aforementioned segments. Faraday’s Richard Kim reported that they added the race car layout as an after thought after another design saw a sketch on Kim’s desk.
FF showed off a future platform of electric vehicles is very little detail. Faraday seems to be heading into the market trying to be a disruptor. Representatives touted many times through the press conference that the current automotive industry trends are moving far too traditionally and slow and that they bring a fresh perspective to the market. Faraday would like to see the automotive industry move much more similarly to the tech industry, like cell phones, allowing new technology to reach consumers at a much faster rate.
The company is trying to bring to the table a much more wholistic approach to automotive design and manufacture to the auto industry. They’re representatives on stage exhibited a proven pedigree with Richard Kim having a background with Audi and BMW and lead designer of the i3 and i8 platforms for the marque. Senior Vice President of Research and Development, Nick Simpson, formerly of Jaguar, Lotus, and Tesla, played emcee for the press conference, introducing others as well as announcing some of Faraday’s various alliances, including breaking ground in Nevada in just a couple of weeks.
There weren’t many details about the company and platform of development, but it’s clear Faraday Future is looking upon the horizon of technology to move people. The FFZERO1 concept looked enough like a LMP racer to get Slipstream Network’s attention. The FFZERO1 even featured “Aero-Tunnels” a la Nissan NISMO GTR-LM and even Dan Gurney’s Eagle MKIII from the IMSA Camel GT days.
A video showing footage of Faraday Future’s leaked mobile app is shown below.
The talk on the web is that the concept FFZERO1 what we saw at the press conference was nothing more than a hollow shell that wasn’t drivable, but more of a proof of concept. We’ve reached out to the company to learn more about the car. We’d love to see this race in a Garage 56 entry or something similar. Find out more about Faraday Future at FaradayFuture.com. Keep your browser tuned to Slipstream Network for more updates as they come out.
PHOTOS: GOOGLE, FARADAY FUTURE