Photo: Action Express Racing

Strong Manufacturer Branding in Cadillac Liveries

December 13, 2016
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As the haulers unloaded today at Daytona International Speedway for the December IMSA WeatherTech SportsCar Championship test, a number of new pieces of kit were unloaded for the first public laps of the future of sports car racing in the United States.

A mere week after the first official reveal, the Dallara P217-based Cadillac DPi-V.R was rolled out, clad in Wayne Taylor Racing and Action Express Racing colors. Both teams took the opportunity to share their liveries will the public on their social media channels.

Photo: Wayne Taylor Racing

Photo: Wayne Taylor Racing

The No. 10 Wayne Taylor Racing Cadillac sports the traditional blue and black Konica Minolta scheme that has been used the past few seasons with the team. Former NASCAR driver, Jeff Gordon, and Max Angelelli join the regular season duo of Jordan and Ricky Taylor in piloting the No. 10 at the Rolex 24 at Daytona in January.

Action Express Racing also took the covers off their Cadillacs for this week’s Daytona test. With no surprises the No. 31 will continue to sport the red and white Whelen/Team Fox livery that the GT Corvette and DP have done in recent times. The reigning Champions, Eric Curran and Dane Cameron are joined by Seb Morris and Mike Conway in the familiar-looking outfit next month.

Photo: Action Express Racing

Photo: Action Express Racing

The sister No. 5 also wears familiar-looking garb with the continued support of Mustang Samplings. The yellow highlights have been traded for gold, but the livery looks similar to what has been adorned on the No. 5 in years past. Felipe Albuquerque joins Joao Barbosa and Christian Fittipaldi at Daytona.

Photo: Action Express Racing

Photo: Action Express Racing

Interesting to note, all three Cadillac DPi machines are wearing the same paint scheme, albeit with different colors to suit each sponsor. The matching uniforms indicate GM’s strong desire for brand recognition with the new-for-2017 prototype formula. The engine cover fin and side vents carry the same Cadillac crest-inspired markings between each car, a strong reminder of which marque spectators are observing.

The December IMSA test at Daytona is set to be an exciting time for sports car fans as new machinery is debuted from a number of Prototype manufacturers. The first session of testing is set to begin at 9:00 AM ET on Tuesday morning.

As a mechanical engineer, Dusty’s passion is for sports cars and endurance racing. In his opinion, there’s nothing better than a race car closely based on a model that you can go out and buy from the manufacturer showroom. He’s very particular about his writing utensils and appreciates a great, cruelty free pomade.

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